Making it apparent and easy for prospects to relate your brand and offering to meet their needs and interests are the keys to building the kind of immediate relevance required to rise to the top of their evaluation list.

FORBES: Why Awareness Doesn't Matter Much Anymore

Further institutional capacity building of MoI Literacy Department in project planning, implementation, management, teacher training, materials development and monitoring and evaluation are envisaged to be carried out in LEAP 2 together with the MoI.

UNESCO: OFFICE IN KABUL