In a marketplace that has become exponentially competitive, in which there has been an erosion of key American values, and in which keeping up with the ongoing revolution in information technology is a mere cost of entry, building brands is, well, to put it mildly, a challenge.

FORBES: Thomas Friedman On What's Required To Rebuild A Once Strong Brand

This work -- building human capacity in countries in turmoil and expanding systems for information sharing -- is the single most cost-effective approach to atrocity prevention when the true objective is sustainable peace.

CNN: Stop atrocities before they start