Brands can no longer ignore this opportunity for communicating brand value and building brand trust by engaging with existing and potential customers.

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Unfortunately, not many athletes understand the value of building a personal brand and how it can set them up for success or failure in the future.

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There is a tremendous opportunity for businesses to take cause marketing to the next step, making it work for good while demonstrating value, providing differentiation and building brand loyalty.

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Sharing also extends this value in the arena of brand building because sharing helps advertisers flag the conversations they should be tuning in to.

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The greatest barrier is in building long lasting customer relationships, reaching new customers and markets, and defining and managing brand promise and value.

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