Manufacturers and retailers often invest large sums in building a brand's prestige in a region.
First, far too many entrepreneurs focus too much on product development without thinking about building a brand.
Epocrates ruled the mobile world during the now-quaint Palm Pilot era, building a brand that resonated with doctors.
There's a big difference between making a better product and building a brand.
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Opening up a two-way communication channel with customers is vital for building a brand for your business in Web 2.0.
And a select few are building a brand that sparks a movement and can generate brand heat and product lust.
But passion and inspiration makes the difference between simply making a sale or building a brand that truly changes the world.
Although I strive to become a billionaire, I find that the fun of building a brand is more important than the money.
American Idol is a great study in American culture and provides a few teachable moments in building a brand at any level.
Building a brand and keeping it strong is and always has been hard work, despite what you might think from watching Mad Men.
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Whereas specialist products are a high-margin business, Mr Bastiaens thinks of Voice Express as more about building a brand and publicising the technology.
"LG is building a brand that is synonymous with great picture quality, " said Havis Kwon, President and CEO of LG Electronics Home Entertainment Company.
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Edwards, the previous CEO, was widely regarded as a master marketeer, but in building a brand name for Iomega he burned a lot of cash.
Basically we view the Internet as an amazing and multi-faceted platform for building a brand, building an audience and conducting lead generation and direct sales.
Building a brand of this scale can take decades, but occasionally a competitor like Snapple in the 1990s comes along and inflicts pain on inattentive incumbents.
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For marketers, my take away about Quora is this: The advantage today when building a brand is one must really understand all aspects of the social-business-marketing-movement.
Nobody knows this business better than Groupon, and they obviously think these ramparts can be bigfooted by building a brand name (done) and relentlessly defending marketshare.
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So the challenge for Lhota will be building a brand that simultaneously plays up his achievements and heroism, both with Giuliani and with the MTA, and distances himself from his organizations.
In speaking with KoAnn about why Sustainable Brands has caught hold as it has, she explains that many forces are at work driving business to rethink the meaning and method of building a brand in the 21st century.
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"We decided we wanted a building -- a brand new court, a brand new constitution, " says Sachs.
Building a personal brand is therefore the only way to stay relevant, effective, and employable.
Some say that fashion, luxury or retail brands have it easier when it comes to building a global brand.
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No, this is not a rhetorical question but, rather, a seminal question for anyone interested in building a successful brand.
Unfortunately, not many athletes understand the value of building a personal brand and how it can set them up for success or failure in the future.
The key concepts to building a powerful brand are straightforward but just like your website, your messaging will develop and change as your business model evolves.
Also, said Allason, Shutl is acting as middleman between the couriers and retailers and to be successful in building such a brand, quality control has to be top priority.
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Some governments argue that building a common brand identity threatens to detract from their island's individuality, a view that exasperates Jean Holder, secretary general of the Caribbean Tourism Organisation, the local trade body.
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