That said, large organizations must sometimes simplify and amplify their messages when making fundraising appeals or launching petition drives or campaigns to build grass roots support for a cause.

FORBES: Fear and the Killer Robots Meme

If you want a more anti-war, civil-liberties-based liberalism than you have to argue for it, work with activists to build up grass-roots support for those policies, and vote for local and state candidates who support those ideas.

FORBES: Rethinking Gary Johnson

They build a brand that has no roots or foundations.

FORBES: Magazine Article

Howard Dean and Wesley Clark both made some efforts to build up a network of grass-roots volunteers in Missouri, partially through the internet.

ECONOMIST: A wide-open race now that Dick Gephardt has retired

And this housing crisis struck right at the heart of what it means to be middle class in America: our homes -- the place where we invest our nest egg, place where we raise our family, the place where we plant roots in a community, the place where we build memories.

WHITEHOUSE: President Obama Speaks on Helping Homeowners

The Treehotel is the unintended legacy of a 2008 Swedish documentary called "Tradalskaren" (The Tree Lover) that tells the story of three men who build a tree house near Harads in an attempt to rediscover their rural roots after years of living in a city.

CNN: Modern design meets nature with Sweden's Treehotel