Ten Thousand Villages aims to build long-term relationships with its suppliers and has worked with the majority of them for 12 years or more.

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As the market shakes out and moves toward local marketing platforms, merchants will have new ways to genuinely build customer loyalty and provide relevant, meaningful offers to build long-term relationships.

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Ms Lestari also says that employers prefer to have domestic helpers working for them long-term and build up relationships with them lasting years, particularly if there are children involved.

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