As described to me by one Demand insider, MogulTown was meant to have been a game of sorts in which the object was to create a blog and build traffic.

FORBES: Is This a Glimpse at What's Next for Demand Media?

Highland councillors have been advised not to object to plans to build the world's largest offshore wind farm in the Outer Moray Firth.

BBC: 'No objection' call over Outer Moray Firth wind farm plans

The surprising object lesson: hard-headed Scotland, which in the 17th century attempted to build an overland trading route across the isthmus of Panama starting in an area known as Darien.

FORBES: When Scotland Lost Its Mind