In fact, I believed then, and I still believe now that the best companies are leveraging intellectual property to grow revenues and build a competitive advantage.

FORBES: State of the Intellectual Property (IP) Union

Boards seeking for ways to build or extend their competitive advantage will look to IT as a source of that advantage.

FORBES: Board Directors Seek to Grow Business with IT Despite Recession

Instead of making a scalable web-based tool that allows users to collaborate, build something that gives a small group a supreme competitive advantage.

FORBES: How Alex Ljung Conceived SoundCloud And Plans To Make It Rain

So are there any apartment REITs that build their strategies around a focused core of competence that leads to greater competitive advantage?

FORBES: Essex Property Trust: Sharper Differentiation That Leads Greater Dividend Repeatability

If you align your innovation strategy and culture to your business model, build the right capabilities and execute well, you can elevate innovation into a competitive advantage.

WSJ: The Experts: Patents and Innovation

The fundamental problem is that it is hard for management to realize that their competitive advantages of today are unlikely to last, and if they wait to build the next generation advantage until the warning signs are loud and clear, they have little hope of recovering their former glory.

FORBES: Is It Too Late To Fix Research In Motion?