It is designed to build brand consideration and affinity, not sell a product or service.
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And for sheer impressions, sporting arenas offer the best opportunity to build brand awareness.
Retailers have adopted social media to strengthen their online presence, build brand communities and drive commerce.
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As I have mentioned, Twitter is a great tool for content distribution which helps build brand advocacy.
We offer a 360 degree marketing approach to build brand awareness while developing new and existing business relationships.
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To build brand recognition, as has been done recently by Hyundai of South Korea, has taken ten years.
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The Olympics provide an opportunity to build brand awareness around the world in just a matter of days.
And when that failed, they would shut down plants turning out Edsels that sold poorly and build brand new plants.
Or are you looking to study consumer behavior or build brand loyalty?
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In addition to better fuel economy, the auto makers hope to attract price-sensitive younger buyers away from rivals and build brand loyalty.
They must also sell the product, build brand equity, create differentiation and produce value by generating demand and securing future earnings for the business.
The plan to build brand partnerships like the already announced programs with Nanette Lepore and Martha Stewart Living ( MSO) are geared toward that.
As the CEO of Luxury Market Branding, I help brands navigate this issue everyday so they can build brand loyalty, while increasing revenue as well.
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The purpose of advertising is to build brand recall and awareness.
Loukas points out that better in-flight meals help build brand loyalty.
With EA poised to expand Origin onto Android, Mac, and Facebook, this could be a broader (and clever) marketing move to build brand awareness around Origin.
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Much like The Lorax saw his environment go to waste, so, too, may many marketers find signing on to this movie a wasted opportunity to build brand equity.
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Unlike most musicians who snag endorsements off mainstream record success, London has managed to build brand connections off the back of a few mixtapes and a sense of style.
Today, the big money in IT spending increasingly lies in tools to mine social media for product ideas, in mobile applications to enhance products, and in creating social interactions with customers to build brand loyalty.
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Most marketing degrees teach people how to build brand awareness and how to establish brand metrics (anything that looks like a funnel or a pyramid mostly) and budgets are tied to them, and with that, a brands future.
On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.
While we applaud the efforts to reduce the presence of toxic chemicals in Avon products, we maintain that continuing to build brand recognition through breast cancer cause-marketing while continuing to sell products that are not completely free of toxic chemicals is a harmful contradiction.
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An excellent article with advice on how to build a personal brand was written by Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success.
As a result, it is impossible to rival the Super Bowl if you are trying to launch a new brand, build an established brand or defend a strong brand.
We also increased our college campus recruiting and internship programs, to build our brand.
These movies are very attractive platforms for brands wanting to build global brand stature.
What really helps build a brand is the everyday interactions that it has with its customers.
Each is working to build a brand and loyal following around their topic knowledge.
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"It's a way to build the brand, " says Kathleen Hessert, who heads Sports Media Challenge, a Charlotte, N.
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