Responding to press reports of a push towards greater standardization, Rubin said he remains committed to letting handset makers build a wide array of devices, on a wide variety of form factors.
Yet the same barriers that make it a challenge for one entrepreneur to build software for a wide array of phones can provide an express lane for others.
University College London's part in the project has been to design and build an optical corrector for the camera - an array of five massive lenses that sit at the primary focus of the camera.
The MIT electrochemist thinks it is possible to build giant batteries using 50-100 fewer individual cells this way than would be possible with a conventional battery array, reducing cost and complexity.