The time it takes for sellers to build a good reputation and a high level of brand trust on any service platform is crucial because a verified history of good feedback and comments is essential for any customer to make an informed choice.

FORBES: How To Profit From Your Reputation

Six years ago I co-founded Mashery to build a platform that allows large and small businesses to create APIs to extend the distribution of whatever product or service they sell to new customers, and to allow any of their customers to interact with them wherever they want to.

FORBES: Oracle Vs. Google And A New Kind of Patent Troll