All the classic signs are there: you can eat buffet dinners all 52 weeks a year at Big Data conferences, Big Data tag lines are now common in emails from industry analysts, and even investment bankers are tossing around the phrase.

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It is rather like one of the buffet dinners so favoured by global gatherings, where you have to balance a wine glass and a plate in one hand, feed yourself with the other, try and have a sensible conversation and exchange cards with three people at the same time.

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Most of them charge from 25 to 60 Turkish dollars per bed, per night, which incredibly includes buffet breakfasts and excellent dinners.

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