Anheuser-Busch InBev (NYSE: BUD) sells Budweiser beer, and is the official beer of Major League Baseball.
With his partners, Lemann runs the makers of Budweiser beer, the Whopper and soon even Heinz ketchup.
He had the smarts or luck or combination thereof to hold the exclusive distributorship for Budweiser beer in the huge LA market when that brand was truly king.
Budvar has already claimed the right to market its beer as Budweiser, because the city where it is based was known as Budweis until 1918.
Anheuser-Busch is seeking to defend its reputation against claims that it is watering down Budweiser and nine other famous American beer brands it owns.
Craft beer lovers may find brews like Budweiser a bit thin already, but the last thing the brand needs is for long-time Bud drinkers to get the impression that someone is adding water to their beer.
To avoid an annoying legal tussle, Anheuser-Busch coaxed the Budweiser Web address from Fisher by filling his office with beer.
Brazilians (and Belgians) now own Budweiser, but to get in on the Brazilian love of beer, investors need to own Ambev shares.
Using an obscure formula called the Herfindahl-Hirschman (sounds like a craft beer) Index, the government fears that both Budweiser and Corona would be able to raise their prices in lockstep after a merger, thereby harming consumers.
Some will no doubt remember back to a generation ago, when sponsorship signage on race cars was basically limited to motor oil and beer--STP, Pennzoil, and Anheuser-Busch 's Budweiser were staples.
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