In following the 60% Solution, you may find that Jenkins is right in his assertion that the real secret to building a budget isn't tracking what you spend (any more than counting calories is the secret to losing weight).

NPR: Untangle Your Finances Before Tying the Knot

If running an internet ad campaign becomes just a matter of asking for 50 million slots and hoping for the best then where is all the budget for the high paid and interesting jobs in doing the tracking of the consumers?

FORBES: Microsoft Sticks With Do Not Track Default: And Boy Are The Advertisers Angry