Hundreds of parameters were considered by each of the, variable such as site (forbes.com in our case), your geo-location, browser language, internet connection speed, browser type, along with hundreds of other data point come into play.

FORBES: See How Much You Are Worth To Online Advertisers

One is a new, extra-speedy Javascript interpreter, found in the latest browsers from Google and Apple, that allows programs in the browser's standard language to zip along faster than ever thought possible.

FORBES: Microsoft versus the Big Three

The importance of the Web browser is that, combined with Java, a software language which can run on any platform and which was developed by another of Microsoft's rivals, Sun Microsystems, it may become a rival to the Windows operating system.

ECONOMIST: Microsoft��s browser

Equipped with proprietary machine-learned automated translation technology, the browser considerably expands the browsing territory for those who speak only one language.

ENGADGET: Yandex launches its own browser targeting Russian market

Kissmetrics was inserting supercookies into users' browser caches and into files associated with the latest version of the standard programming language used to build Web pages, known as HTML5.

WSJ: Latest in Web Tracking: Stealthy 'Supercookies'