For wine enthusiasts, a brother from a different mother, it requires more work.

FORBES: The Good Life: 10 Essential Food Must-Knows for the Wine Enthusiast

And along with his brother Julio he put California on the world wine map.

NPR: Ernest Gallo Did a Fine Job Marketing Wine

"I buy very little at auctions today because I'm tired of buying fake wine, " said Koch, the brother of industrialists and conservative political supporters David and Charles Koch.

WSJ: Billionaire in NY: Fake wine made me quit auctions

"We lower the light, and it's chocolate, wine and couples holding hands, " says Masoud's brother Bahman.

WSJ: No More Perks: Coffee Shops Pull the Plug on Laptop Users

Koch, a Palm Beach resident and the brother of industrialists and conservative political supporters David and Charles Koch, conceded on the witness stand that the wine he bought from Greenberg was not his first encounter with fakes.

WSJ: Billionaire wins wine fight; jury awards him $380K