That, according to Dr. Bronner's, means they are falsely advertising themselves as organic manufacturers.
With growing public interest in all things green, Dr. Bronner's claims it is losing sales.
Dr. Bronner's label, while it does proudly proclaim all of the above, mainly looks like a religious pamphlet.
Dr. Bronner's best-selling product, a bottle of all-purpose liquid hemp peppermint Castile soap, is not your run-of-the mill cleanser.
Emil Bronner started the company after emigrating to the U.S. from southern Germany.
David Bronner, acting president of the company, is the grandson of Emil Bronner.
The company was founded by Boston entrepreneur Michael Bronner, the founder of web-marketer Digitas, and his son Nicky.
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In a late January 2013 interview, Los Angeles Huff Post music editor Sasha Bronner spoke of fan disenchantment with the announced upcoming festival lineup.
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Dr. Bronner's says that the certification companies have issued loose standards for organic labels that a "reasonable consumer" would not understand to include petrochemicals.
The Bronner's suit cites "unfair business practices" as the reason that the market is saturated with earth-friendly competition, and not enough real earth-friendly product.
"The only thing that is going to get the companies to comply is actual litigation, " Bronner said from an organic trade show in Chicago this week.
Dr. Bronner's accuses these companies, which include Kiss My Face, Stella McCartney America, Estee Lauder and Hain Celestial Group , of using petroleum-based ingredients in their potions.
Dr. Bronner's lawsuit was conceived five years ago when the word "organic" began appearing on widely marketed products, which never had to meet a standard to use that term.
The U.S. does not maintain standards for organic cosmetics and soaps, so Dr. Bronner's went to the federal Department of Agriculture, which regulates farm goods, and obtained a seal for its products.
Under Dr. Bronner's claim, petroleum-based ingredients and compounds such as 1, 4-dioxane, which in large quantities is an environmental pollutant, in the competing products mislead consumers into thinking they are healthier than nonorganic wares.
As near as you can discern from the cryptic labels of his liquid soaps, the late Emil Bronner believed in the wisdom of Rudyard Kipling, the work ethic of Mark Spitz and the unity of mankind.
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