Those bromides sound more fitting coming from a coach, and in many ways Hurd is like a corporate coach.
Tan and fit at 57 years old, Mr. Ayer speaks quickly and throws in management bromides with practiced casualness.
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Bromides aside, it's hard to print great news when you don't earn the returns needed to invest in it.
As an effort to perk up the nation, Mr Cameron's speech went as far as bromides about British indefatigability can.
The party's manifesto for the European Parliament elections sticks to the usual bromides about reforming the common agricultural policy and cutting red tape.
Obama, for nearly the first time in his Presidency, emphasized the ideological divide between the two parties rather than offering bromides about what they shared.
Behind the bromides of the white paper lurk some genuine innovations.
So for those striving to run and build companies, a late holiday gift to you: a clutch of cringeworty quotes and breathless bromides uttered just before the fall.
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Enter financial planners, with computers, spreadsheets and bromides in tow.
That would require a movement built not around corporate bromides, but a collective grassroots effort to demand the fundamental social change necessary to grant independent mothers a genuine independence.
"We believe in one share, one vote, and if all we get back are bromides about the need to preserve journalistic integrity, we think the burden is on the company to prove its model maximizes shareholder value, " says Christopher Young, of proxy adviser Institutional Shareholder Services.
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