Windows along 34th Street, Broadway and Seventh Avenue that have been covered up for years will be reopened.
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The tower, on East 22nd St. between Broadway and Park Avenue South, would be only 50 feet wide at the base but would expand like a slender champagne flute and be wider at the top, a rendering reviewed by The Wall Street Journal shows.
As a symbolic gesture to the public, the venue is marking the changeover with a free concert on Thursday that will include acts from Broadway shows ("Chicago, " "Avenue Q, " "Phantom"), plus the New York City Gay Men's Chorus, the Town Hall Broadway's Rising Stars Chorus, and others.
Unlike with "Peter, " though, Ms. Goodman and her fellow "Avenue Q" producers declined additional funding from their Broadway investors when they transferred to the smaller space.
WSJ: 'Peter and the Starcatcher' Finds New Life Off-Broadway
For the matrons of New York's Madison Avenue, Saturday afternoon at the auction house replaced the Broadway matinee.
In the past five years, three shows "The 39 Steps, " "Million Dollar Quartet" and "Avenue Q" have landed there immediately after popular Broadway runs.
WSJ: 'Peter and the Starcatcher' Finds New Life Off-Broadway
Rolling layoffs began on December 15 with affected locations including 1221 Avenue of the Americas, 1 New York Plaza, 1585 Broadway and 750 Seventh Av, Bloomberg noted.
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Both Ms. Price and Robyn Goodman, a lead producer on "Avenue Q" which has been making money off-Broadway since closing on Broadway in 2009 have cultivated a working relationship with New World Stages.
WSJ: 'Peter and the Starcatcher' Finds New Life Off-Broadway
And sometimes, Broadway takes a lesson from Washington: Earlier this year, the producers of Avenue Q decided to have some fun and "campaign" for the Best Musical nod with posters and buttons, and even a new only-on-DVD sketch sent out to Tony voters.
Last year, the highly popular "Wicked" was bested by "Avenue Q, " a plucky little puppet show that moved from off-Broadway.
As it happened, development rights for a large parcel between Dyer Avenue and Tenth Avenue on 42nd Street hinged on including a performing-arts element to make up for two Off-Broadway houses that had been razed to allow for a subway extension.
WSJ: Frank Gehry | Pershing Square Signature Center | By Julie V. Iovine
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