This is a potentially huge problem because Barcelona derives 44% of its revenue from broadcasting fees, among the highest percentages of the top European clubs.

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We focus on all the money pouring in from sponsorships from Pepsico, FedEx, Allstate and Citigroup, for example, and broadcasting fees from NBC and Fox.

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It comes from athletic department revenue, which consists of broadcasting fees, ad sponsorships, donations from "boosters" (alums who give to football, not the university's general fund), ticket sales and shoe and apparel endorsements.

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This is great for the professional sports leagues and teams, as well as college conferences, who are getting fat increases in their broadcasting rights fees.

FORBES: Connect

Nearly 200, 000 DirecTV subscribers almost didn't get to watch their beloved New England Patriots play the Super Bowl after DirecTV and Sunbeam Television, media mogul Edmund Ansin's broadcasting company, squabbled over carriage fees.

FORBES: Edmund Ansin

The company generates revenue from three sources: commercial fees from sponsorships and brand marketing and licensing, broadcasting rights, and ticket sales to its live games.

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