As a teenager, he helped create the technology called RSS that allows websites to broadcast updates to subscribers across the Web.

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This work eventually fed into the creation of Twitter, which lets not just vehicle fleets but regular people broadcast instant status updates with no need for specialized equipment, and not just across a city grid but across the globe.

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Too many companies simply view a Facebook page as a free broadcast tool for press releases, product updates and meaningless drivel.

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My challenge was to translate these fast-changing, often contradictory, updates into coherent scripts which would have been fit for broadcast while the epic was being played out.

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Soon, IBM should be able to show how updates to the status of an opportunity in SugarCRM that we referred to earlier can be broadcast on an activity stream.

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During the interruption, CBS Sports' Steve Tasker, Solomon Wilcots and our studio team reported on the situation as a breaking news story, providing updates and reports while full power was being restored to the dome including our sets and broadcast booth.

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