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Cable television started out over a half century ago as a way to get better reception for broadcast channels.
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It is able, from the delay between the broadcast of a pulse and its reception in different places, and the strengths of the echoes, to draw a three-dimensional picture of what lies under the ground.
ECONOMIST: Archaeology
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While most people get their broadcast channels as part of a pay-TV package that usually includes cable channels, consumers with newer TVs, or an inexpensive converter for old TVs, can receive over-the-air signals from broadcast stations free in areas with good reception.
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Anyhow, we got a little video of the modded Moment in action -- unfortunately, Samsung's having reception issues with its private broadcast setup (there's no Mobile DTV network here in Vegas, or anywhere, for that matter) but we were able to see how the UI's going to work and learn a little bit about the system.
ENGADGET: Samsung's Mobile DTV-enabled Moment hands-on Hands-on