For the television broadcast includes fashion commentary, and woe betide the lady whose couture fails to be haute enough (or, indeed, the man whose tie is on skew-whiff).

ECONOMIST: The Nobel-prize ceremonies

Its reporters' prejudices, allied to the modern preference in broadcast news for context and commentary (that is, opinion) over facts, yielded a generally pessimistic account of British and American actions before, during and after the war.

ECONOMIST: The David Kelly affair

The goal came so quickly that in the radio commentary box, one English announcer was still naming the broadcast's sponsor.

WSJ: Eight Seconds of Soccer Glory

Local radio stations will offer commentary on qualifying games, with the semi-finals to be broadcast on 5 Live Sports Extra and the final on the main Radio 5 Live network.

BBC: Crash bang cricket nets sponsors

It might be a bit trickier when it comes to the personal accounts of Sky News staff, but is a broadcast on Twitter any different to appearing as a pundit on a news program or passing commentary on a radio interview.

FORBES: Sky News Are Right To Stop Their Staff Retweeting