As consumers spend increasingly more time on their mobile devices, revenue from broadcast advertising has suffered.
It began as a traditional broadcast advertising program with strong, very funny creative.
But L'Oreal said both commercials had been approved by the Broadcast Advertising Clearance Centre on the basis of the "technical substantiation of the product benefits".
His dad owned a cigar factory and had bought a small and inexpensive chain of TV stations to see if broadcast advertising might be any good at selling his product.
The above ad has been yanked from UK airwaves by Clearcast, the approval body for UK broadcast TV advertising.
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Azcarraga may lose market share in the multi-billion dollar broadcast TV advertising market, but he can make back losses if his telecom venture Axtel is able to gain a strong foothold in the much larger telephone sector.
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Such a system would result in the loss of local news programs, broadcast personalities and advertising.
Such a system would result in the loss of local news programs, broadcast personalities and advertising, which are all made possible by local TV stations.
LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA "March Madness" men's basketball tournament.
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Advertising on broadcast, subscription through cable, rentals at video stores, and on-demand movies in hotels acclimated viewers to the various consumption models long before the digital age.
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Lately Gore has been promoting the idea of requiring broadcast outlets to provide advertising slots, the main thing campaigns spend money on, free of charge to them.
The quid pro quo for getting their license was they would broadcast directly to consumers and charge advertising for it.
The uproar led Augusta National to decide not to have advertising for the CBS broadcast of the Masters in 2003 and 2004.
Neither company has been making money, he said, because each has been competing for talent against terrestrial broadcast stations and splashing out on advertising.
The Korean company was a sponsor of Sunday night's Academy Awards telecast, and it and Apple went head-to-head with big advertising buys during the broadcast.
Broadcast television has only one (advertising), satellite television has one and a half (subscriptions and a bit of advertising), and telecoms companies have two (telephone and high-speed Internet).
As part of their ConnecTV partnership, Pearl will expand and coordinate the affiliate base of participating local broadcasters, integrate local content, deliver on-air, on-screen and on-line promotions and sell complementary second screen advertising that synchronizes with the broadcast.
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Virgin Media also said their commercials were cleared before broadcast, and they welcome scrutiny of broadband advertising.
Meanwhile, Chris Geraci, president of national broadcast at Omnicom Media Group, a unit of advertising company Omnicom Group Inc.
Broadcast and cable TV networks have witnessed declines in advertising revenues due to a weak economy and the rise of Internet media.
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So users have to decide what they hate more: being conscripted into advertising campaigns or not being able to broadcast their carefully ( or not so carefully) curated lists of stuff they like.
And unlike broadcast, cable has a dual revenue stream--advertising and license fees.
Chief Operating Officer Chase Carey said that not being paid by Aereo jeopardizes the economics of broadcast TV, which relies on both retransmission fees and advertising.
Chief Operating Officer Chase Carey said that not being paid by Aereo jeopardizes the economics of broadcast TV, which benefits from both retransmission fees and advertising.
It observes that in Mexico, pay television, which is the primary outlet for foreign programmers, is subject to significantly more stringent advertising restrictions than free-to-air broadcast television, which is supplied by domestic operators.
For example, when we take a look at revenue the statute requires that it include gate receipts, broadcast revenues, appearance guarantees and options, concessions, and advertising.
While the two operate on different terms--in addition to cable's dual revenue streams (advertising dollars and subscription fees) as opposed to broadcast's singular ad-supported model, cable has far fewer programming hours to fill and less fare to promote--broadcasters would be wise to consider four of cable's best practices.
In addition to political advertising, Gannett also benefitted because more than half of its 23 broadcast properties are NBC affiliates which participated in the Summer Olympics.
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Advertising pays in part for cable television and print, and in full for broadcast television: without commercials, it will be hard to make content pay on the Internet.
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