Likewise, a message launched in the aftermath of a major event that has captured broad attention is more effective than a message launched at a usual time.
Ms Mnouchkine's broad epic style and meticulous attention to detail bring together her fascination with traditional eastern drama and a wholly untheatrical interest in wider political issues.
This focus on fracking is part of a larger effort by investors to urge a broad array of companies to increase their attention to the risks posed by climate change, dirty energy sources, water scarcity, rainforest destruction and other global sustainability challenges.
The internet, and by extension, popular opinion among a broad swath of humanity, has a short attention span, for better and for worse.
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Now having said that, in order to get broad appeal and to get people's attention you have to give them something they haven't seen before and I think this type of medicine is that and will draw them.
One strange aspect of our the attention brought upon by the videos is the broad geography of it.
Among a broad range of recommended reforms, the OECD drew particular attention to China's urbanisation push, saying the government needed to focus on building larger, more productive cities.
Boomers have established the 2.0 model for self-involvement, enhanced by boasting about our most prized assets, our kids, whose attention we crave, and who all too often exist on a broad plain of entitlement that we've hired gardeners to maintain if we're not hoeing and mowing ourselves.
Though Miller is based in New York and gives attention to the Manhattan market on his blog, recent posts have covered topics as broad as FDIC regulations, mortgage-backed securities and countrywide home-price drops.
Is there no room for attention to also be paid to innovations that have less promise regarding wealth, but serve broad and important social objectives?
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