"It's difficult to translate a scene like Britpop en masse to the United States, " he says.
Schwandt returned from studying in the UK in 2005 with an unabashed Britpop fetish.
Former Britpop rivals Noel Gallagher and Damon Albarn have buried the hatchet and performed together at a charity concert.
But ironically the fans who packed in to watch roared most when Oasis played tracks from the Britpop era.
Oasis and Blur were famously engaged in a feud in the mid-1990s as the biggest bands of the Britpop era.
The mid-'90s Britpop movement, highlighted by bands such as Oasis, borrowed much of its sound from Weller and his peers.
Cocker became a figurehead of the Britpop movement of the mid-1990s through his band, whose hits included Common People and Disco 2000.
The main prizes - including a lifetime achievement prize for Britpop band Blur - will be handed out at the O2 Arena on 21 February.
Anyone who thought Britpop died ten years ago was sorely mistaken.
Decades after the dissolution of his bands The Jam and Style Council, Paul Weller remains one of the most influential Britpop acts of the past 30 years.
The troubles and influences of US bands seemed very distant, according to John Harris, author of The Last Party and presenter of BBC Four's The Britpop Story.
"The thing I find incredible is that Simon Cowell gets paid an enormous amount of money to promote his own acts, " agrees Mat Osman of Britpop band Suede.
"There was this feeling that Britain rocked again - but that was the problem, it became so quickly caricatured with terms like Britpop and Swinging London and Cool Britannia that it ended very quickly, " Dower said.
But in this case, it's actually pretty apt: The group combines the messier impulses of punk, psychedelia, '60s rock and '90s Britpop, complete with a carefully cultivated reputation for unruliness which includes (but has not been limited to) urinating on each other, vomiting onstage and setting their instruments on fire.
The collective outpouring of grief that followed the death of Princess Diana in 1997 is now looked back on by many with bemusement, as is the brief "Britpop" moment of the mid-1990s, dubbed "Cool Britannia" by Vanity Fair magazine, which soon lost its lustre, exposed as a feeble parody of British music's 60s heyday.
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