We speak to airline CEOs Jean-Cyril Spinetta of Air France-KLM, British Airways' Willie Walsh BA, Ola Strand of SAS Norway, and Richard Branson, chairman of Virgin Group about the measures they're taking to weather this economic storm.

CNN: This month's show: business on a budget

The following month, in April 1988, the media found itself at loggerheads with the British government over the killing of the three IRA members by the SAS in Gibraltar.

BBC: Northern Ireland

An SAS sniper charged with illegally possessing a pistol and ammunition has been recommended for discharge from the British Army.

BBC: Sgt Danny Nightingale recommended for discharge from army

Nonetheless, from an investor's perspective, 3C still merits a significant amount of attention simply because of its members, a list that also includes: AIG, Areva, Bayer, British Sky Broadcasting, Dow Chemical, Endesa, Hitachi, Munich Re Group, RAO UES Russia, SAS and Siemens.

FORBES: Magazine Article

Unorthodox from the start, the SAS was conceived as a commando force to operate behind enemy lines in North Africa, where the British were fighting Field Marshall Rommel's highly-skilled Afrika Korps.

BBC: The SAS secret hidden since World War II