The attempt is being organised by Richard Noble, a veteran British record-breaker, and is sponsored by a number of companies.

ECONOMIST: The land-speed record

The British Olympic rowing team has called on small Pennsylvania-based company Noble Fiber Technologies to create uniforms that will stand up to the intense Greek heat.

CNN: Silver secret behind golden hopes

However, the advantage it has enjoyed as the most visible e-reader on the British high street will be undermined by recent moves by Amazon and US chain Barnes and Noble.

BBC: Kobo Glo