Super Bowl Sunday is sure to bring the usual barrage of clever cola, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style.

FORBES: Creating the Perfect Super Bowl Ad

Sports sales executives, under big pressure these days to bring in added sponsorship dollars, face the challenge of convincing beer and spirits distributors that a full-blown sponsorship is worthwhile.

FORBES: Baseball's Beer Battles

De Beer now looked more comfortable and he slotted it easily, before striking a superb drop-goal to bring the scores level.

BBC: Aussies triumph in epic