West Auckland finished bottom of the pile but president John Elliot said it was a "brilliant scheme".

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On paper, the scheme was brilliant.

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What at first seemed like a hare-brained scheme turns out to be a brilliant new product idea.

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In March the board named Jacobs to run Qualcomm starting July 1, tacitly acknowledging his strongest asset:His father is Irwin Jacobs, the renowned and brilliant engineer who in 1985 founded Qualcomm, which invented a core wireless transmission scheme.

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