"Collaborating with Brightstar and MarketSource will further enhance Target's position in the wireless retail marketplace, " said John Butcher, vice president, Electronics at Target.
Wireless distributor Brightstar reportedly ordered 1 million BlackBerry 10 devices, as part of a bid to share some distribution risk with its carrier partner Verizon.
Beginning in April 2013, Brightstar will be Target Mobile's new supply chain and point-of-activation technology provider, and MarketSource will be the in-store sales services partner.
It was a limit on phone imports that led Research in Motion to hire Brightstar to make BlackBerrys in Argentina (tax incentives then led the firm to Tierra del Fuego).