In July, a Russian blue kitten was tossed from a car on the Verrazano Bridge and received media hoopla.

FORBES: The Ground Zero Kitten

As social media evolves, our goal is clear: to build a bridge connecting the values and standards of our media heritage with the dynamic changes at hand.

FORBES: Update: It's All About the Techonomy

Romney's e-campaign director Mindy Finn says the idea behind the create-your-own-ad contest is to bridge those online efforts with a traditional mass media campaign.

NPR: Mitt Romney Involves Supporters in Campaign Ads

He said the country's opposition media has attempted to blame him for the bridge problem.

NPR: Venezuela Copes with Crumbling Infrastructure

He also signed books, played bridge, hosted a brunch and took questions from the media for three hours.

FORBES: Magazine Article

If you were there, you might have caught a glimpse of some of the amazing displays at the GE Works Centre, including a hologram projection display about the energy-efficient relamping of the Tower Bridge, or a two-floor-high lighting installation powered by social-media chatter.

FORBES: Tradition Meets Experimentation In GE's Creative-Agency Mix

For the armed guardsmen patrolling the pedestrian walkway, their first day on the job created something of a media frenzy as they tried to demonstrate to commuters and the public that the bridge is a safe place to be.

BBC: California's bridges 'under threat'

Viviane Reding, European Commissioner for Information Society and Media, has expressed a preference for the spectrum to be used for broadband internet access and to help bridge the digital divide especially in rural areas.

BBC: Digital switchover has freed up spectrum