Such simple steps can be maddeningly elusive at many big companies that lack a bridge-building culture.

FORBES: Magazine Article

So the reason Mr Diamond is under pressure is that he was the captain on the bridge when that culture was prevalent - and, some argue, he encouraged it.

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It seeks to promote innovative and creative approaches that enhance culture as a bridge and dynamic force of co-operation, creating opportunities and mechanisms for inclusive economic development, social cohesion, and peace.

UNESCO: Irina Bokova: we must build bridges between societies to make the most of the power of culture | United Nations Educational, Scientific and Cultural Organization

While it was self published and sold modestly, she received endorsements and reviews from top bridge players, professional associations and even pop culture mavens.

WSJ: In Florida, a One-Woman Campaign for the Ladies' Bridge Lunch