PlaceIQ recently announced a partnership with Starcom MediaVest Group (SMG) to launch the Place Visit Rate, a way to monitor the ratio of people who view mobile advertising for a physical retailers and are later observed in a bricks and mortar store.

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Take the personal ambiance and experience of a bricks and mortar design store and put it online.

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Back then, most consumers would go to their local bricks-and-mortar music store to get it on CD.

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If you are a bricks-and-mortar retail store, focus your outreach locally, so that you can emphasize your coziness and convenience, which resonates more with Boomers than with younger consumers (and works with the Greatest Generation, too).

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