North Liverpool Regeneration Company has also agreed to train 10 people in joinery, bricklaying and construction.

BBC: Apprenticeship scheme 'deluged' with applications

Bob has even been adopted as a mascot during this month's Construction Week and will be popping up all around the country giving hands-on demonstrations of bricklaying.

BBC: Bob cements his TV success

Bricklaying, in other words, will have become a high-tech profession.

ECONOMIST: Data-storage systems

Bricklaying and journalism are in this category.

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