This statistic, buried in an IBM study last year, sparked a breakthrough idea in participatory TV.

FORBES: 'Inventing The Future' Launches Crowdsourced TV

Moreover it leverages the brains and talents of thousands of people, any one of whom might generate either an incremental innovation or a breakthrough idea.

FORBES: Innovation is Everyone's Job

No, what makes this idea breakthrough now and points the way to the future is the media strategy.

FORBES: 2012 Offers A Peek At 2013 And Beyond

It might be a breakthrough, or a new idea that really takes off.

FORBES: Unexpected Intersections and the Secret to Greatness

My idea for our first prank was "ante-temporal search, " a breakthrough development that anticipated user requests.

WSJ: Google: The Beginning