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Breaking the silos and creating the cross-platform teams which in turn create campaigns directed squarely at a given segment(s) or demographic(s) is paramount for ultimate success in the digital world.
FORBES: Hey CMOs, It's Time To Get Disruptive
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Several themes reverberate throughout: analytics, breaking down silos, social, the cloud, and particularly customers, opportunities, growth, and innovation.
FORBES: The Strategic CIO Agenda 2013: Strategies, Priorities, and Career-Killers
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Internally, they can raise the standards for breaking down those much maligned silos in a company, opening up new communication channels and encouraging broader cross-enterprise connections.
FORBES: Social Media in the C-Suite
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One of my main take-aways from the gathering in Dallas was how the silos that have defined healthcare are rapidly breaking down.
FORBES: Mr. President: The Deficit Problem was Solved Last Week but for the Preservatives
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To be sure, a step in that direction will be taken on Friday, when not coincidentally ground-breaking is scheduled to begin in Alaska on the construction of five silos intended to house anti-missile interceptors.
CENTERFORSECURITYPOLICY: Make Missile Defense Happen
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To be sure, a step in that direction will be taken on Friday, when -- not coincidentally -- ground-breaking is scheduled to begin in Alaska on the construction of five silos intended to house anti-missile interceptors.
CENTERFORSECURITYPOLICY: Make Missile Defense Happen