I'm just interested in breaking the mold and doing something different, because I'm tired of the same old, same old.

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Despite the obstacles, there are pioneers who are breaking the mold.

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On the Start screen, dynamically updated "live tiles" show users real-time content directly, breaking the mold of static icons that serve as an intermediate step on the way to an application.

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Breaking from the mold is in every way Ruffini's intention, with the presentation of his shows and the direction of his company.

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In fact, bathrooms are breaking out of the mold so dramatically that one sometimes has to search for water features.

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Ailes, a highly respected political-consultant guru who was successfully raising CNBC's profile and audience numbers when approached by Murdoch (who correctly sensed Ailes was under-appreciated by his then-bosses), succeeded by emphatically breaking the too-liberal mold of TV-land.

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