Milk producers also should have embraced grab-and-go packaging long ago, to move milk beyond the breakfast table.

FORBES: How the Milk Industry Went Sour, and What Every Business Can Learn From It

It means you are unlikely ever to pour Sansaw milk over your breakfast cereal, but for Mr Thompson that is a good thing.

BBC: Cows

When not traveling for business, I make fruit, yogurt and unsweetened soy milk smoothies for breakfast and a brown-rice and bean salad for lunch.

FORBES: Survival Of The Fittest

Vitamin D is a fat-soluble vitamin that occurs naturally in a limited number of foods, so fortified foods including milk, margarines and breakfast cereals and dietary supplements are the major source for most Americans.

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The drop slowed in the 1990s as the Got Milk? ads won their awards, but that was still the heyday of ready-to-eat breakfast cereal consumption, which drove almost a third of milk sales.

FORBES: Everyone 'Gets' Milk, So Tell Us Why We Should Drink It

Get into the local swing of things and load your breakfast plate with tangy sheep's-milk cheese, plump olives, flavourful tomatoes, crisp cucumbers, home-made jam and freshly-baked crusty white bread or simit (a sesame-encrusted bread ring).

BBC: A perfect day in Istanbul

We did our radio show from our farmhouse and my brothers and sisters would do the chores, milk the cows, come in and have breakfast and then my dad would crank the phone on the wall to let the engineer in Springfield, Missouri know that we were ready to do the show.

NPR: Charlie Haden: A Bassist With A Country Pedigree

As a sponsor of the National School Lunch and Breakfast Program, the After School Meals Program, and the Special Milk Program, NDS is able to provide schools with meals that are partially funded through the U.S. Department of Agriculture and meet specific requirements regarding nutrition and price.

FORBES: Caroline Pla, 11-Year Old Football Player, Discriminated Against By The Catholic Church

Schools that participate in the government-subsidized lunch and breakfast programs next school year won't be able to serve whole milk and must offer nonfat milk.

WSJ: School Lunches to Become Healthier