Be the general and make sure there is a clear authority in the beachhead phase with full rights and responsibility to exploit opportunities as they arise and to guide the business through to the break-even point.
Federer came out in blistering form as he dominated the opening set, dropping just two points on serve and converting his fourth breakpoint in game eight as he swept through it in 32 minutes.
The Briton then broke and went on to convert his lead, coming through a titanic 10th game thanks to a lunging volley at break-point down as he levelled matters.
If you'd like to see Ralph de la Vega give you his personal take on the company's rosy financials, then head on past the break -- but be warned, at no point does he swim through a pool of money screaming "I'm king of the world!"
Can Microsoft make it up on the back-end, relying on sales through the Windows 8 app store and Xbox Live annual memberships to reach a break even point?