That will mean lowering break-even points, reducing costs and streamlining operations, Henderson said.

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In investor jargon, it therefore has huge operating leverage: the initial start-up costs for hardware and software were high, but since break-even each new client's revenues have been almost pure profit.

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Ruiz, speaking at a Bank of America (nyse: BAC - news - people ) technology conference yesterday, said that in recent months he has focused on tightening the company's supply chain, boosting its capitalization and reducing break-even levels, in part by lowering fixed costs.

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Despite those additional costs, the company was able to nearly break-even due to major reductions in help desk calls, he said.

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But the company said it expects to break even next quarter, despite forecasting that marketing costs for its new phones will increase 50% and service-fee declines could be in the single digits.

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