They also offer a very unique six wine sampler of mini-bottles (50ml), including three pinots and three chardonnays, a clever way to let would-be customers try the breadth of the line.

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Ease of use for the line of business user wins out over depth and breadth of features in every one of the four personas they company tracks.

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CES, with its breadth and industry focus, is a better place to find business partners and line up retail distribution, he says.

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