According to popular legend, the sandwich was invented by John Montagu, the fourth Earl of Sandwich, who, while gambling, told his butler to put some meat between two slices of bread so he could eat without interrupting the game and getting grease on the cards.

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In contrast, BlackBerry's bread and butter is the smartphone, and so much attention was clearly paid on delivering a user interface that could cram key information on the limited screen real estate without disrupting other apps.

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So when we campaign, we must get our message across on bread and butter issues.

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So we settled on the six recipes below, along with good bread, dried fruit, nuts and olives.

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