In 2007, the Sao Paulo club experienced the worst moment during its 111-year history when it was downgraded to the B series of the Brazilian Championship.
FORBES: It's Official: Brazil's Days As The World's Ultimate Soccer Power Are Over
The team, which won the Brazilian championship in 2011 and captured the Club World Cup in 2012, has been very creative recently when it comes to capitalizing on its brand as well as the popularity of other sports.
With exclusive rights to a dominant number of Brazilian soccer championship and Chilean league games, Murdoch has a powerful competitive edge.
The Brazilian, a world championship runner-up in 2008, has recovered from serious head injuries suffered the following year but has very much been the number two driver since Alonso arrived from Renault in 2010.
"Of course it puts me in a better situation in the championship, " the Brazilian said.
The Brazilian also said Brawn's championship leader Jenson Button must cope with the "pressure" of leading the title race better if he is to land the 2009 crown.
Lewis Hamilton and Felipe Massa are going head-to-head for the world championship and you can bet your bottom Brazilian Real (worth a whole 28p) that both will go all out for pole.
The Brazilian-born German beat Marcelo Rios at the World Team Championship in Dusseldorf.
He won the season-ending Brazilian Grand Prix and began celebrating, but was denied the championship by one point as McLaren's British driver Lewis Hamilton overtook Timo Glock on the final corner to finish fifth and steal the glory.
At the title-deciding 2008 Brazilian Grand Prix it looked as though he had won the championship only for McLaren's Lewis Hamilton to pass a struggling Timo Glock on the last corner of the last lap and grab the four points he needed to take the crown.
The result means that Button extends his lead over the Brazilian by one point to 15 points with three rounds of the championship to go.
The Brazilian finished sixth in Germany and was leapfrogged by both Red Bull drivers in the championship standings.
But he's taking Brazilian Jiu-Jitsu classes, and says he's intrigued by mixed martial arts and the Ultimate Fighting Championship, though his mother isn't thrilled.
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