McEVERS: The company partnered with food giant Cargill--recently bought the Brauer farm to produce antibiotic-free pork.

NPR: Family Farms Lose Out on Upswing of Pork Exports

Mr. BRAUER: My great-great-grandfather, Frederick Brauer(ph), came to this country in--I believe it was 1837.

NPR: Family Farms Lose Out on Upswing of Pork Exports

McEVERS: Then the Brauer farm took another hit, a virus that causes sows to abort their young.

NPR: Family Farms Lose Out on Upswing of Pork Exports

McEVERS: At the age of 50, Bob Brauer is starting a new job as a financial adviser.

NPR: Family Farms Lose Out on Upswing of Pork Exports

Now the last of the Brauer land is for sale, even the house where Bob and Crystal live.

NPR: Family Farms Lose Out on Upswing of Pork Exports

Mr. BRAUER: I mean, I just--I just really loved being a pig farmer.

NPR: Family Farms Lose Out on Upswing of Pork Exports

However, Mrs Brauer admitted that the airline's advert - which was pulled last week - was "challenging" and "pushing the boundary".

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Mr. BRAUER: As people have more money, then they could be more picky about their food and they could demand certain qualities.

NPR: Family Farms Lose Out on Upswing of Pork Exports

"An automaker does not turn around on a single product, " said Karl Brauer, editor in chief of Edmunds.com, an automotive research site.

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Bob's uncle, George Brauer, was one of the first hog farmers to bring his pigs inside to protect them from the elements and disease.

NPR: Family Farms Lose Out on Upswing of Pork Exports

Mr. BRAUER: At that point, we'd been in business 22 years.

NPR: Family Farms Lose Out on Upswing of Pork Exports

Mr. BOB BRAUER (Former Pig Farm Owner): No, you stay outside.

NPR: Family Farms Lose Out on Upswing of Pork Exports

David Brauer, a reporter for MinnPost.com, found out what actually happened.

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McEVERS: Bob Brauer and his wife, Crystal(ph), are into animals.

NPR: Family Farms Lose Out on Upswing of Pork Exports

Mr. BRAUER: He had a great respect for the animal and felt that if that critter was providing us our livelihood, it was our complete obligation to give that animal the best care possible.

NPR: Family Farms Lose Out on Upswing of Pork Exports

It belonged to the Brauer family.

NPR: Family Farms Lose Out on Upswing of Pork Exports