Their interior design collaboration with India Mahdavi for Paris's Thoumieux hotel and its two restaurants also started with a typeface, which then grew into a motif that showed up in furniture, lighting and brass hardware.

WSJ: M/M (Paris) | The Cult of

But with advances in hardware and more immersive reading now possible with ClearType, Brass thinks the time now may be right.

CNN: Microsoft banks on ClearType to spur electronic books