Other local brands to watch are Kweichow Moutai and privately held fashion and bridal gown maker Ne-Tiger.
Kobalt Tools , one of our brands to watch, has been able to involve its community with the strategic sponsorship of NASCAR driver Jimmie Johnson.
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Out of the 65 brands analyzed, the top 10 most-searched luxury watch brands (Omega, Rolex, Longines, Cartier, Rado, Patek Philippe, Vacheron Constantin, IWC, Piaget, Chanel) represent nearly 80 percent of the search market, according to the survey.
Fashion maker Ermenegildo Zegna is among the many big name clothing brands bewitched by watch making.
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Twelve of the watch brands exhibiting are owned by Richemont, the Geneva-based luxury holdings company.
Take a look at the jewelry and watch brands with the highest Digital IQ.
Prior to Hublot, Biver had very successful stints leading watch brands Blancpain and Omega.
Many of these car and watch brands develop long-standing partnerships that include joint product introductions and long-term marketing agreements.
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However, several watch brands had their own best of show throughout the event.
In 2004, Frederique Constant became one of the few Swiss watch brands that develop and produce its movements in-house.
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The WorldWatchReport measures and benchmarks more than 50 digital indicators to analyze the performance of 40 luxury watch brands across 20 international markets.
While not universally true by any means, high-end watch brands do often produce limited edition watches in honor of their valued brand ambassadors.
The Swiss watch brands, still shaking off the near-death stupor of the quartz era, suddenly found this German phoenix uncomfortably hard on their heels.
The full edition of the WorldWatchReport, which this year will cover more than 60 watch brands in 20 markets worldwide, will be available in April.
Again, the advantage tends to lean toward the big watch brands as they are the ones who are able to invest locally in these communities, according to the survey.
The most recent installment of the Salon International de la Haute Horlogerie (SIHH) ended with 16 watch brands, among the most prestigious brands in the world, introducing their latest timepieces, often the result of years of intensive research.
At current exchange rates the increase was 13.3 percent for the company that also produces watch components and electronics, has its own distribution network, its own retail stores and owns and manages museums for some of its better-known watch brands.
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Brands will have to watch for online retail pop-up stores like Amazon and physical kiosks for brands like Groupon, and start thinking in terms of broader access.
In any event, both brands had better keep watch over their shoulders at Lexus.
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The auction featured a collection of 40 timepieces created specifically for the auction from the top brands in the Swiss watch industry.
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Brands pay only when people watch their videos for a minimum of 30 seconds, ensuring that their messages are getting out.
Not predictions, as I said, but simply a list of brands that will be interesting to watch based on what I, and lots of other branding people, believe goes into making a brand good and strong and capable of leading its pack year after year.
Ralph Lauren is one of the few lifestyle brands that has succeeded in the luxury watch world.
Under his watch, one of the best brands in the NBA was nearly destroyed.
The three brands that jump out at you as you watch a wedding gowned, patent leathered, and sparkled short-shorted Britney do her thing are Makeup Forever, SONY, and PlentyOfFish.com.
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Luxury industry market intelligence firm, Digital Luxury Group, recently released the results of the haute horlogerie category (18 brands) of the WorldWatchReport, based on an analysis of watch-related search queries typed into major global search engines.
Or is producing a luxury watch fit some modern form of luxury stepping stone that brands feel they need to achieve to.
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So as you watch the game, keep an eye peeled for those smart brands that have evolved their Super Bowl spots, employing a solid digital foundation to activate fan participation.
For the brands who are alarmed (the adolescents in this space), one brand to watch is Nutella, the popular hazelnut and chocolate spread made by Italian company Ferrero.
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