Consumers are clearly trending towards engaging brands on their own terms, and organizations that deliver a consistently positive user experience regardless of device are being rewarded with heightened brand loyalty.
FORBES: Supporting Your Brand On Screens From 1 To 100 Inches
Although entrepreneurs from emerging markets have made impressive strides in building global companies, they are still at a disadvantage in terms of creating global brands.
Chinese customers today, she says, share a similarity with those from Japan in the 1980s in terms of an interest in overseas brands, particularly from Europe.
Brands will have to watch for online retail pop-up stores like Amazon and physical kiosks for brands like Groupon, and start thinking in terms of broader access.
General Motors, which said sales of its core brands were up 13%, may file the terms of its planned initial public offering before the day is out.
In terms of fashion and accessories, major brands have had to become more conscious of increasing consumer sophistication in top-tier cities by boosting the quality and selection of products offered while taking account of the fact that a significant number Chinese consumers of a certain income level often prefer to purchase luxury goods outside the mainland to sidestep high luxury taxes.
That meant exacting more favorable terms from suppliers, throwing out low-margin brands and restocking his stores with Luxottica frames.
Those two clubs rank as baseball's two top sports brands (see "The World's Top Sports Brands"), so the incremental value Rodriguez brings in terms of ticket sales and TV ratings is limited.
In a world of overwhelming choice, consumers today are looking for brands that are not only the best and the brightest in terms of basic value, but which are true and authentic, and whose employees are passionate about the brand and its purpose.
Nathalie Kylander: Our research team, including Chris Stone, Sherine Jayawickrama, Johanna Chao Keilick and Alex Pittman, talked to 73 individuals in 41 organizations and we were struck to find that a shift was occurring, that the nonprofit sector was at an inflection point in terms of the way people perceived and talked about their brands.
Actually, I still think there are many untapped opportunities ahead for the company in terms of selling Keurig equipment and distributing K-cups for itself and other brands.
There is no link in terms of products to Taco Bell in the United States or other outlets operated by Yum Brands, the spokesman added.
Consumers have more control than ever in terms of when, where and how they get their information, entertainment and most importantly, engage with brands and each other across a variety of media.
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