Of course, social media networks and new location-based services such as FourSquare and Facebook Places make it easier than ever before for brands to apply strategy to collaborative community marketing.
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Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
Positioning it as a less threatening, more evolutionary, progression is a winning strategy for brands truly looking to connect with IT audiences and drive increased adoption.
The authors were caught off guard by the strength of the result, according to Ruder Finn Asia Chairman Jean-Michel Dumont, who has helped develop communication strategy for brands such as Christian Dior, Louis Vuitton, Hermes and Cartier.
So, what does all this noise mean for businesses and brands developing a mobile marketing strategy?
The firm, which also owns the Airfix and Corgi brands, however said its strategy to diversify the business was now paying off.
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Mallory Woodrow is a social marketing strategist at digital agency Enlighten, where she works on social content and strategy for large brands.
Getting the cross channel strategy right offers brands huge upside.
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What does is the fact that when it comes to real engagement, digital works very differently category-to-category, so the most challenging issue currently facing brands is connecting their brand strategy to digital technology.
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While there are many components to an omni-channel retail strategy, retailers and brands must define one source of product information that can be used by all of the channels.
Expected questions lead to expected answers, which in turn lead to expected strategy that manifests in uninspired brands.
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The sale follows the corporation's commercial review last year which set out the company's strategy to focus on BBC brands and promote the best of its output globally.
The growing share of private label brands, international expansion and e-commerce strategy will further aid growth.
However, luxury brands pursuing a bricks-and-mortar strategy in China could be missing out on shoppers living outside showcase cities.
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Premier Foods is selling its vinegar and sour pickles business as it continues its strategy of concentrating on "power brands".
In 2012, brands are afforded options, which means more strategy and research are required before firing off campaigns on every new platform that makes a wave.
Since its launch in 2010, Instagram has won more than 50 million users, and nearly half of the world's top brands use it as part of their marketing strategy, according to a recent study.
Indeed, only this week Unilever, the second largest advertiser in the world, insinuated that its strategy now is to make its brands media properties in their own right, focusing on content and relevancy in a world where media, entertainment and brands are rapidly converging.
Mr Olins notes that countries, unlike companies wanting to build brands, find it hard to stick to a strategy, project a clear message, or measure success.
Compared to the methods that built the great brands of the past, rise aims for a sustainable marketing strategy.
We truly reached out and got everyone involved, not just regional brands, but also our counterparts in design and innovation and strategy and insights.
Whether or not that strategy worked and retailers are getting some support from brands, this holiday season will see big retailers fighting back against showrooming.
It is an expensive strategy but one they hope will turn Chinese consumer brands into household names that trip off the tongues of shoppers worldwide.
The strategy has been very successful for these mega-brands, and now Underarmour, a Baltimore-based apparel company, is looking to follow a similar path to grow its own brand.
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His group's listing on Milan's stock exchange in 2000 provided cash for a strategy of growth through acquisitions of clothing and accessories brands and licences, and turnover has since risen almost threefold.
The marketing strategy I'd advise for long-time luxury brands, those with a history of exquisite products and gracious service?
What all of these brands have in common is an experience-based, engaging offline strategy to get customers in stores and keep them coming back.
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"This divestment is a major step forward in our strategy to simplify the business and focus on our power brands, " said Premier's chief executive Michael Clarke.
BBC: Premier Foods sells Robertson's and Hartley's for ?200m
In corporate news Ford Motor is in talks to sell its Volvo unit, the culmination of a prescient multiyear strategy to raise cash and to concentrate on its core American brands.
"You can't monetize in China, even though the brands are there, " says Robert Tercek, EVP of programming and chief strategy officer for Mforma.
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