The finding from our annual Fashion Brand Index that shows an increasing importance of fashion brands in the decision-making and purchasing process supports our claim that brands have never mattered more than they do now.

FORBES: Emotion Is Always In Fashion

This strained relationship between brands and Hispanic consumers is negatively impacting corporate decision-making and the development of new markets, products, services, and revenue streams.

FORBES: Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013